About Us
Raising Financial Literacy Together
Singapore Finance empowers Singaporeans with clear guides, tools, and trusted connections to MAS-licensed advisers — helping you make smarter, confident financial decisions with independence and clarity.
Vision & mission
Vision
At Singapore Finance, our mission is simple: to raise financial literacy across Singapore. Too many people pay excessive premiums, get mis-sold investments, or face confusion when planning retirement. We believe every Singaporean deserves clear, independent information before making financial decisions that shape their future.
We are not financial advisers. Instead, we are educators, researchers, and writers who dedicate time to learning, analysing, and translating complex financial topics into plain English. Every piece of content undergoes strict editorial checks for accuracy, objectivity, and transparency.
Through our articles, guides, comparison tools, and personalised introductions to MAS-licensed financial advisers, we empower readers to make smarter, more confident money choices.
Mission
We believe that financial literacy is the foundation of long-term security and peace of mind. Since schools often skip practical lessons on insurance, investing, and retirement planning, we step in to fill that gap.
We provide:
- Education — Guides that explain financial products in Singapore’s context.
- Tools — Calculators and checklists built for Singaporeans.
- Connections — Free introductions to MAS-licensed advisers for personalised guidance.
Our goal is simple:
- Never overpay in premiums.
- Never buy products you don’t need.
- Always maximise the value of every dollar.
Explore step-by-step guides, tips, and insights on insurance, investing, and retirement planning — written for Singaporeans.
Our team
We are a small but passionate team of editors, analysts, and researchers who believe in accessible financial education.
Editorial team
Writers who break down insurance, CPF, and investing into plain English.
Research team
Analysts who collect and compare data across insurers, brokers, and banks.
Advisor Partners
MAS-licensed professionals who provide personalised guidance to readers who request it.
We operate with independence. Editorial and commercial functions are strictly separated, and we disclose any compensation from partners.
Our commitment to quality
Every article, comparison, and advisor connection follows strict standards — so you can make confident financial decisions.
Articles quality
Editorial guidelines
We uphold the highest editorial standards to keep our content accurate, transparent, and unbiased. Every article is:
- Accurate — fact-checked against MAS rules and primary sources.
- Independent — advertiser influence never impacts rankings or guides.
- Transparent — sponsored content is always disclosed.
- Local — tailored to Singapore laws, CPF, and financial products.
Tools quality
Selection process
Our “Best of” lists and comparisons follow a clear scoring framework:
- Coverage & Features (30–40%)
- Cost & Value (25–35%)
- Risk & Stability (10–20%)
- Service & Claims (10–20%)
- Suitability for Different Needs (10–15%)
We analyse insurer brochures, MAS filings, and official product disclosures — so our rankings remain data-driven and independent.
Advisor matching quality
Matching process
When you request to connect with an MAS-licensed adviser, here’s how it works:
- Fill out a short form with your financial goals.
- With consent, we share your info with vetted MAS-licensed partners.
- An advisor contacts you directly — with no obligation to proceed.
- All advisors follow MAS suitability and disclosure rules.
Career
Work with us
Join us in building Singapore’s most trusted financial education platform. We are looking for people who are curious, transparent, and driven by impact.
We welcome applications from:
- Financial writers and editors.
- Research analysts.
- Partnerships and growth specialists.
- Tech and product developers.